It's a whole new shoppers' world

Beijing's expat community is now served by stores that provide familiar food

Before she opened her first store in 1994, Wang Jianying sold fruit and vegetables from a market stall in Beijing. Now, 20 years later, the 44-year-old Henan province native is the owner of Jenny Wang's, one of Beijing's most popular supermarket chains for expats. She was also a co-founder of the Jenny Lou's chain, but is no longer involved in the operation.

Wang attributes the success of her stores to an aggressive pricing strategy and attention to quality.