Sniffing out love

London's alternative dating scene now includes 'pheromone parties', where singles hope to follow their noses to their perfect partners, Agence-France Presse reports.

In a bar in trendy eastern London, dozens of people mill about, sniffing from plastic bags. But there are no drugs inside - just slightly smelly T-shirts. The adventurous single men and women are at a "pheromone party", an alternative dating trend based on the idea that smell plays a key role in the choice of a sexual partner.

Each of them has agreed to wear the same cotton T-shirt for three nights in a row, with no deodorant or perfume, and to bring it to the party.