Hot Words

Expired meat scandal 过期肉丑闻 (guo qi rou chou wen)

Global fast food giants were already having a hard time boosting their sales in the Chinese market because of the rising number of health-conscious consumers. Their difficulty has now multiplied thanks to a series of food safety scandals and people's increasing aversion to the not-so-healthy food they serve.

A recent online poll conducted by Sina.com shows more than two-thirds of scandal-weary diners have lost trust in Western fast-food companies because of the latest scandal, or chou wen in Chinese, over the possible use of expired meat products, or guo qi rou.