Alibaba, Lions Gate team up for video services
Alibaba Group Holding Ltd and Lions Gate Entertainment Corp, the studio behind several hit US TV shows and movies, said on Tuesday that they will launch subscription-based video streaming services in China.
The Canadian-American entertainment studio, which owns the popular vampire movie franchise "The Twilight Saga", is expected to deliver its video contents through Alibaba's new TV set-top box.
The subscription-based service, called Lions Gate Entertainment World, marks Alibaba's ambition to secure a leading position in the new battleground for tech companies - the living room. Many of the big names in China's tech world, such as LeTV.com, a leading online video website, and cellphone maker Xiaomi Corp have joined the competition to win consumers in the living room.
