Software specialist leads the way in multichannel marketing

Since 2001, the French company Splio has been creating and managing multichannel marketing strategies to enable clients to target prospective customers. As China's growth continues to drive global economic developments, international companies are reaching out to the affluent Chinese population while Chinese companies are looking to internationalize and develop direct marketing platforms and e-commerce services in order to grow their business.

"The opportunity in China is tremendous for us," says Raphal Jore, executive chairman of Splio. "While European companies develop a stronger presence in China, Chinese companies are driving their businesses towards international markets. As we continue to distinguish ourselves in the market through our ability to deliver customized "software as a service" (SaaS) platforms, the support we provide can help Chinese brands go-global."

Today, the company has offices in Italy, Spain, France, Brazil and Poland, as well as servers in data centers in France, the US and Hong Kong.