Innovation to keep carmakers ticking

Nielsen study charts future growth map for companies

As China's economy enters an era of low growth, the backbone automobile industry will face the new challenges after several years of surging market demand.

In a study based on a nationwide survey of more than 1,000 auto consumers in 10 cities in China, industry data and analysis company Nielsen in partnership with the China Association of Automobile Manufacturers identified key challenges posed by the evolving needs of China's consumers.