Chinese tech firms big players at World Cup

The most surprising moment at the World Cup is probably not the Uruguay's Luis Suarez's biting his Italian opponent Giorgio Chiellini, but the flickering logo of a Chinese company lining the soccer field as well as a long list of Chinese-made advanced technology products making inroads into the six-week sports gala.

Starting from Yingli Solar, the first and only renewable-energy company to become an official sponsor in both South Africa and Brazil World Cups, Chinese high-tech companies are trying to make a splash in the international market.

Judy Tzeng, vice-president of global marketing at Yingli Solar, said it's sponsoring the World Cup to penetrate the uncharted South American market.