Finding the right growth prescription

Diversification helps Lushang Group offset slowdown, take the path ofsustainable growth

Ling Peixue, general manager of Lushang Group, is different from most of the other businessmen one would chance upon in Shandong province. Armed with sharp market intellect and a green agenda, Ling said that the spirits, embodied in the mountain and water, have propelled his enterprise to greater heights.

Citing an example of the rich heritage his company has drawn upon, the name Lushang Group comes from the Chinese word lu shang, which means business people from Shandong.