Shanghai Tang's certain something

Sitting in the spacious presidential suite of the Langham Xintiandi Hotel in downtown Shanghai, Raphael le Masne de Chermont, executive chairman of the luxury lifestyle brand Shanghai Tang, talks confidently and eloquently about his plans for the brand, which is known for its interpretation of Chinese culture and craftsmanship.

Le Masne de Chermont has an independent and energetic disposition, which is very much in line with the spirit of Shanghai Tang, a relatively young brand within the Switzerland-based luxury group Richemont SA.

Shanghai Tang has been growing at double-digit figures in recent years, and le Masne de Chermont is confident in the future of the brand, which is evident in his plans for the Chinese and global market.