Trade fair company celebrates success

Messe Munchen hits record performance in its 50th year

April 1, 1964 is a notable date in Munich's history as the "secret capital of Germany" recognized the need for an organized trade-fair sector and founded Mnchner Messe - und Ausstellungsgesellschaft (MMG).

Joachim Heitzig, the head of the trade fair corporation at the time, described the new company's prospects to a local newspaper: "The objective was to give the Munich economy an international market that extended beyond the borders of Bavaria, the Federal Republic of Germany and Europe."