Product placement deal transforms into dispute

The incorporation of Chinese elements in the Hollywood blockbuster Transformers: Age of Extinction has backfired as a scenic spot in Chongqing threatened to sue the film's associated producer for failing to show its logo in the film.

Chongqing Wulong Karst Tourism Group, which operates the Wulong Scenic Area, said the film's associated Chinese production company, m1905.com, didn't honor a contract that required the logo of the scenic spot on the big screen as a product placement.

"We are disappointed because we are not even close to our targets of promotions," said Li Chu, a marketing manager at the company. Li said the failure to incorporate the scenic area's logo has confused some audiences.