Coors warms to local beer-drinking habits

Not all beer drinkers want to grab a cold one.

Molson Coors Brewing Co discovered this in China, where it altered its cold-activated Coors Light bottles and cans last year. The cans feature images of the Rocky Mountains that turn blue when the beer is at ice-cold temperatures.

But drinking cold liquids is widely seen as undesirable in China. Warmer beverages are considered healthier for digestion, an idea that stems from the traditional habit of boiling water to make it safer to drink.