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Skoda's new design DNA

By Han Tianyang | China Daily | Updated: 2014-06-30 07:02

Skoda plans to continue an aggressive new product offensive in China to raise brand awareness and boost sales, said Andreas Hafemann, president of Skoda China.

During a recent media event at the Czech Embassy in Beijing, Hafemann said the Czech unit of Volkswagen Group will introduce a new or revamped model every six months from 2014 to 2016.

Skoda will also accelerate the application of a new design language to its entire lineup, he said.

Skoda's new design DNA

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