Driving World Cup success
By Li fusheng | China Daily | Updated: 2014-06-30 07:02
Sponsorship, special events ride the tide of soccer passion
As the month-long World Cup enthralls millions of Chinese football fans, automakers and component manufacturers have a range of plans to join the surge.
One of the most common moves is to sponsor a national team as a good performance in the World Cup means vastly greater exposure.
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