Blending Confucius with Aristotle

Making the effort to build long-term relationships with Chinese investors can help British companies unlock more opportunities, says British millionaire and city veteran Paul Judge.

Judge, Sheriff of the City of London, but more famous for being the key benefactor of the University of Cambridge's Judge Business School, says building trust is an inherent part of the Chinese business mentality.

"People in China want to get to know each other before they really do serious business. It is much more important in China than here in the West, where you may just do business with somebody you have met via email.