Standing tall above the digital crowd

Advertising needs to capture the business strategy of brands, says Dentsu executive

Tim Andree, executive chairman of Dentsu Aegis Network and executive vice-president of the over 110-year old Japanese advertising giant Dentsu Inc, is used to breaking stereotypes. But it is his towering personality, both in terms of height and professional acumen that sets him apart from the rest.

The former basketball player who has played in the professional leagues of Italy, Spain, Monaco and Japan, now has a more difficult task on hand as he steers the Japanese advertising giant through a period of heady change in the global advertising industry.