'An emotional chord'

New family focused campaign based on hit TV show rolls out

Japanese automaker Nissan Motor Co's premium brand Infiniti reinforced itself as a luxury auto brand with emotional resonance when it started the Gan Ai Season of Family Love marketing campaign last week.

The move was Infiniti's latest idea from its new Gan Ai brand concept, which was unveiled at a show where performers from the United States and China took to the stage at the beginning of the year.