Perils of half-baked knowledge

Management consulting is not exactly something new in Chinese business. But with the high fees such consulting services command, how do Chinese businesses justify their value?

There can surely be no point simply in selling the firms' standard consultancy models and products developed in the United States, Europe or elsewhere. The value of consulting advice is, after all, the way management theory and models can be applied practically in a particular business in order to help it perform and compete better.

You can find most management consultancy models and products on the Internet and you will not have to pay a cent.