That 'unique' experience

It is getting harder to stand out in the crowd in China, and whenWorldhotels announced it was going to launch a mega-hospitality complex by Lake Taihu, Michelle Lin took a trip to find out their strategies and selling points.

The opening of Worldhotel Grand Juna Wuxi brings the green philosophy of the group to China. As the group's environmental ambassador, this sunny five-star property with a magnificent convention and exhibition center in Taihu Lake New City is committed to being a responsible corporate citizen by actively advocating recycling, forestry preservation and wetland conservation. "Unique hotels for unique people" - with this underlying philosophy, Worldhotels has distinguished itself by maximizing the flexibility of its hotel style to give travelers an authentic and local experience.

Guests are amazed by the hotel's creative "green effort" in offering a nursery for families to grow vegetables. Bicycling is also on its green agenda as a leisure activity for those who wish to spend a breezy afternoon along the Taihu Lake. "This hotel is very close to my heart because I am myself a person who loves nature," says Roland Jegge, Worldhotels' executive vice-president for the Asia Pacific.