Click and Collect gains more followers

Traditional, online retailers come together in China to grow customers, profit

The growing popularity of online shopping is prompting more online and offline retailers in China, bitter rivals in the past, to bury the hatchet and collectively tackle the challenges arising from changing customer demands.

With more shopping shifting from bricks to clicks, traditional retailers are finding the going tough with margins shrinking rapidly, while online retailers are grappling with delivery issues arising from rapid urbanization and rising labor costs.