Folli Follie fashions successful strategy

Greek luxury group Folli Follie is one of the key players in China's fashion market. Since beginning business in China in 2002, the group has expanded its network to offer tailor-made products to local customers. George Koutsolioutsos, CEO of Folli Follie Group, met with China Daily reporter Xu Xiao to share his views on fashion and branding as well as its future strategies in the world second-largest economy.

How is Folli Follie performing in China?

Folli Follie's annual sales revenue has maintained a stable increase for more than a decade.