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KFC plans a makeover to keep up with diners' tastes

By Wang Zhuoqiong | China Daily | Updated: 2014-06-20 07:19

KFC, the largest international fast-food chain in China, is revamping its 130 restaurants in the country, along with plans to offer better Wi-Fi and mobile experiences at its outlets, to attract more customers.

The company's new store designs include off-white and gray walls decorated with modern paintings. They also have wooden tables and areas separated by green plants and glass, creating the atmosphere of a social hangout as opposed to a traditional to-go fast-food chain.

Zhao Li, general manager of Beijing KFC, said the new "Dining Room" concept aims to make the space more homely, where consumers can dine, chat and surf online without being interrupted. The chains also are adopting new employee uniforms and a new electronic menu.

KFC plans a makeover to keep up with diners' tastes

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