South Korean cafe model brings big rewards for firms

South Korean entrepreneurs are brewing a success story in China with their unique blend of coffee shops in shopping malls and other major locations.

According to industry sources, a growing number of Chinese consumers are sipping coffee at these trendy locations, thanks to the influx of South Korean TV dramas and movies, said Pei Liang, secretary-general of the China Franchise and Chain Store Association.

China is now the largest overseas market for South Korean coffee chain entrepreneurs, said Pei.