Watchmaker takes time to restore film classics

While a timepiece reminds anybody of the irreversible flow of time, a good film makes time stand still. Yet, with a common commitment to preserve precious cinematic history, a watch manufacturer and a film festival are ushering in their fourth year of collaboration.

Partners since 2011, Swiss watch brand Jaeger-LeCoultre and Shanghai International Film Festival have been working to restore classic Chinese cinema over the past three years.

Jaeger-LeCoultre has financially supported the restoration of nine old Chinese films in cooperation with the festival, which launched its 17th edition on June 14.