Beijing subway cuts World Cup promotion plan

A plan to adorn each station on Beijing's subway Line 4 with the name of one of the 32 soccer teams playing in the World Cup has been dropped, much to the disappointment of frequent travelers.

A statement from Beijing MTR Corp, which operates the line said the plan was cancelled to avoid confusion among passengers who are not familiar with the line, which has 35 stops.

"In order to ensure the safe operation of the subway and passenger convenience, and to avoid unnecessary impact on passengers, none of the name tags of soccer teams playing in the World Cup will appear in stations again," the company said on Weibo on Tuesday.