Music industry changes track
Song Ke, a guru in Chinese music circles, was long concerned by the poor state of China's recorded music industry, which has been badly affected by piracy.
That is, until he hit upon a new idea. Together with more than 10 record companies, including H. Brothers Music and Taihe Rye Music, Song, managing director of Evergrande Music, worked together with Jingdong, one of China's biggest online retailers, also known as 360buy, to launch Dong Yue, or Dong Music, to revive the Chinese music market and protect copyright.
His first move was to release Beijing-based singer-songwriter Zhang Wei's latest album, 30, through Jingdong's online promotion and distribution channels. The album sold more than 10,000 copies before it was released officially.
