Domestic players chart strategies to challenge global companies

Lv Shujie says that Chinese management consultants are ready to take on the big international firms.

The 28-year-old project manger of Alliance PKU Management Consultants, one of the largest Chinese firms with around 1,000 consultants, says local firms are making advisory services more accessible.

"Ten years ago business people in China were not familiar with consultancy and it was regarded as a posh product that was expensive and probably not for them," she says. "Now it is the local firms that are making it more accessible."