Challenges galore at the high end

Europe's fashion brands need to do plenty of homework if they are to succeed in China

Tighter restrictions on public spending crimped luxury brand sales in China last year, and going by current trends are not likely to provide much comfort this year also.

Compared with the relatively high retail price of luxury brands, premium brand prices in Europe are more in line with the current market demand in China. It suggests a huge market opportunity for some retailers.