Wyndham's colorful Yunnan

It may have the longest name for a hotel in the country, but this establishment is also set to elevate service standards in Kunming, as Guo Anfei and Li Yingqing report.

Wyndham Grand Plaza Royale Colorful Yunnan Kunming is quite a mouthful. A guest once jokingly declared that it should apply to be listed in the Guinness Book of World Records as the hotel with the longest name, laughs general manager Edward Fan.

"Our core competitiveness lies in the considerate service, such as takeaway breakfast and a light supper in the evening, shoe cleaning and the fitness center. We also offer seven types of pillows and choices of hard or soft beds," Fan says.