TJoy gets little joy from association with Coty

When foreign firms buy Chinese product lines, sales sometimes suffer

Recent attempt by a Chinese domestic brand to work with overseas retailers has reportedly fizzled, with French cosmetics and fragrance group Coty Inc announcing it would halt sales of the products of Chinese skin-care brand TJoy.

In an announcement released on Tuesday, New York Stock Exchange-listed Coty said it will "discontinue the TJoy brand to focus on the international power brands that have more growth potential in China", as Coty has just entered into an agreement with Hong Kong-based consumer goods trader Li & Fung Ltd, in which the latter will distribute several of Coty's brands in China, including Adidas, Rimmel and Playboy.