Michael Kors savors China's curiosity and style

With music by New York-based DJ collective the Misshapes pounding through the speakers, 1,000 Chinese guests of Michael Kors were introduced to the brand's mesmerizing Jet Set Experience, which took place in a private 2,787-square-meter jet hanger at Shanghai Hongqiao Airport in mid-May.

Supported by a high-definition video projection system, the large-scale theatrical projections and lifelike illusions transported audiences to three signature scenarios - island escape, mountain retreat and big-city glamour. Models were dressed in bikinis, jumpsuits and nightgowns, all of which represent Kors' design vocabulary: sporty, sexy and glam.

As Chinese cities are becoming more metropolitan and a growing segment of the middle-class catches up with lifestyles, this sort of fashion philosophy is quickly adapting into local lifestyles. Since opening his first store in Tianjin in 2011, Michael Kors has brought his unique aesthetic to more than 15 Chinese cities.