Time is right for local labels

Whenever Chinese first lady Peng Liyuan makes a prominent public appearance, the spotlight also falls on the local fashion brands that she wears. Her homegrown style statement, also followed widely by foreign media, has helped raise the profile of local brands, many of them from Shenzhen, a manufacturing hub for fashion in South China.

Last month, nine Chinese brands in Shenzhen showcased their new collections to a host of well-known designers, media and fashionistas.

The event, Shenzhen-Start Entrepreneurial Achievement Award Fashion Competition, is an annual celebration of Chinese fashion labels that seek recognition in the domestic market which is dominated by Western brands. The Chinese brands include Fiyonde, Beans, Odbo, Fgfell, Umisky and its sub-brands.