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Finding the right balance

By Liu Wei | China Daily | Updated: 2014-06-05 06:52

Co-productions with China are of great interest to Hollywood, thanks to the country's booming film market. But in reality, not everything goes according to the script. Liu Wei reports.

An alliance between a robot and a food chain famous for duck necks might not seem like the most likely combination. But in Hollywood, nothing is impossible.

Zhouheiya, a Chinese fast food chain known for their signature spicy duck necks, is teaming up with Transformers 4, the highly anticipated Hollywood summer blockbuster, for a comprehensive promotion campaign.

Finding the right balance

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