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WeChat opens door to small merchants

By Meng Jing ( China Daily ) Updated: 2014-06-04 06:58:22

Tencent aims to monetize app's huge user base via e-commerce

By lowering the threshold to set up stores in China's popular mobile messaging application WeChat, Tencent Holdings Ltd, the maker of the app, is pushing further into mobile e-commerce.

The move could represent a threat to the country's leading online retailer, Alibaba Group Holding Ltd.

WeChat opens door to small merchants

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