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World Cup spurs sales of colorful wigs

By Xie Chuanjiao in Qingdao | China Daily | Updated: 2014-06-03 07:12

The 2014 FIFA World Cup in Brazil kicks off in nine days and fans worldwide are gearing up to cheer their teams on. Colorful sport wigs are always on their purchase list and the surge in orders for them at a major manufacturer in China proves it.

"Thanks to the World Cup, orders for sport wigs have gone up by 20 percent in the past two months," said Liang Xiaopeng, a spokesman at Jifa Group Holdings Co Ltd, a 60-year-old hair product and garment manufacturer in Qingdao's Jimo city, East China's Shandong province.

Inside the plant, the colors of the various wigs make it resemble a big summer garden. "Many colors represent national flags. This Brazil wig is designed in three layers - blue, yellow and green," Liang said.

World Cup spurs sales of colorful wigs

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