Nestea leaves shelves amid competition
By Wang Zhuoqiong | China Daily | Updated: 2014-06-03 07:11
Nestle's struggles illustratehighly localizedmarket
It's a steep challenge for Western beverage producers to sell tea in China.
The exit of Nestea, an iced tea beverage from the world's largest food and beverage company Nestle SA, shows the challenges faced by international food and beverage companies trying to compete in a highly localized category.
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