Online goes out of the box

Top video portals move into creation and production

What Chinese video websites have achieved in the past few years is revolutionary. By licensing eye-opening overseas content and offering full coverage of domestic entertainment, they have drawn Chinese audiences, especially the well-educated young, away from television to mobile devices.

As the number of China's online video viewers passed 450 million, nearly half of the entries on Baidu's list of 50 most -watched TV series in the first quarter this year were not broadcast on television. Leading video website iQIYI.com is visited through as many as 130 million mobile devices daily.