Poland's branding in need of polishing
By Wang Chao and Zhong Nan | China Daily | Updated: 2014-05-26 07:12
Country works to fill information gap in minds of Chinese consumers
France equals perfumes and cosmetics. Germany equals technological know-how. Switzerland equals watches. And Poland equals ?
The Polish government is trying to complete the sentence and fill a huge information gap in the minds of Chinese businesses and consumers as it seeks more investment.
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