For a drink of clean water, turn on the tap

Unlike air purifiers, which are an integral part of many Chinese households, water purifiers are still relatively unknown products for most Chinese consumers. But that may soon change as growing concerns about water safety are prompting more Chinese consumers to turn to such products, creating a robust platform for overseas companies to showcase their products.

Bluewater, a Sweden-based water purifier maker, is one of the companies that is looking to make a mark in China with its top-end maximizer products that come with global quality assurances.

According to a recent study published by China Market Monitor, the size of the Chinese water purifier market was estimated to be about 9.5 billion yuan ($1.5 billion) last year. The study indicates that the market will grow by 80 percent this year.