Families turn to pros to capture canine memories

It takes more than a squeaky toy and a camera to capture memorable pet portraits.

Professional pet photographers in the increasingly competitive business quiz owners about their dogs' personalities, find the ideal setting and use favorite toys to bring out the best in the animals they shoot, knowing that portraits will outlive the pets themselves.

"I spend time getting them to trust me so I can reach into their soul," says Rachael Hale McKenna of New Zealand, who just released her 15th book, The Dogs of New York.