Chinese brands gain on rivals

The overall value of Chinese brands is rising but not reaching global levels. That signals they need internationalization, according to the 2014 BrandZ Top 100 ranking.

Eleven Chinese brands, including those from Tencent Holding Ltd, Baidu Inc and China Life Insurance Co, were listed in the ranking by London-based research agency Millward Brown. Its report was released in Beijing on Wednesday.

Millward Brown gave the brands a combined value of $280 billion. That compares with their top-ranked 100 brands, valued at $2.9 trillion.