'Challenge lies in meeting buyers' rising demand'

James B. Heimowitz says the challenge for international brands in China will be to live up to the increasing demands of consumers, whether or not they are inspired by the Chinese Dream.

The former China chairman and CEO for Asia of public relations giant Hill &Knowlton, who handled the Beijing Olympics international media account, insists the Chinese market is no longer a pushover.

"The reality is that goods and services in China are going to have to live up to some pretty high expectations. The challenge is going to be how to deliver world-class products that are tailored to that desire," he says.