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Modi's task: Meeting nation's soaring expectations

By Sanjeev Miglani in Gandhinagar, India ( China Daily ) Updated: 2014-05-17 07:32:34

About a year ago, Narendra Modi sat down with some of India's best and brightest to mount a "shock and awe" election campaign that one strategist likened to the US' unilateral military operation against Saddam Hussein's forces in the Gulf.

From an unmarked office in Gandhinagar, capital of Modi's home state of Gujarat, the young men and women, some on sabbatical from firms like JPMorgan Chase and Deutsche Bank, worked on turning a fragmented parliamentary election involving 543 seats into a presidential-style referendum on candidate Modi.

In so doing, Modi cut loose from the traditional Delhi-based structure of his Bharatiya Janata Party and its apparatchiks and adopted the language of a youthful country eager for change, using everything from holograms to WhatsApp.

Modi's task: Meeting nation's soaring expectations

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