Savor a delicious bite of China

After two years' wait, the second season of A Bite of China was finally "served" on TV screens, again to visually satisfy the culinary cravings of viewers across the country. The show, which debuted on China Central Television on a non-prime time slot with relatively few viewers, later turned out to be the most popular documentary to be telecast in a long time.

The natural and smooth narration, soothing background music and mouthwatering homemade dishes meet the fine production standards of the previous season. The result: the first episode of the second season attracted more than 10 million hits on several mainstream video websites.

Thanks to the success of the first season of A Bite of China, viewers have realized that unlike the TV dramas and variety shows they are bombarded with virtually on every channel everyday, a good documentary, instead of just appealing to a niche audience, can fetch higher ratings as well as make considerable economic gains.