Chinese style on wrists

Kong Lingjun is a pioneer, despite only beginning to sell enamel watches in 2013.

He says his brand unexpectedly won high praise from European critics at the recent Baselworld 2014, the world's leading watch and jewelry show in Switzerland.

"As someone in the watch industry for many years, I sometimes feel depressed seeing Chinese consumers who prefer foreign brands, and have the stereotype that Chinese watches are cheap," he says.