US shows malign Chinese elements

The rise of China has prompted US film and TV series directors to include Chinese elements in their works. The way China is portrayed in American TV series - one of the most representative cultural products of American society, values and ideologies - largely reflects mainstream American views about China's political system, social issues, economic development model and its rising global status.

Chinese elements are evident in American movies and TV programs in three forms. First is the increasing presence of actors and actresses of Chinese origin in US films and TV series. Stereotypes of Chinese, like the murderous Dr Fu Manchu and the benevolent and heroic detective Charlie Chen, have been replaced by a new generation of Chinese-Americans, such as the characters played by Lucy Liu, making Chinese people more modern and diversified in their looks and values. Though largely confined to supporting roles, the Chinese characters have graduated from domestic servants, laundry workers and waiters to scientists in forensic laboratories and research institutions, government officials and highly skilled professionals.

Second is the rapid growth in the product placement by Chinese brands, which appear in popular shows like The Big Bang Theory and Homeland. This has happened because proactive Chinese enterprises are approaching American producers and screenwriters to get greater exposure for their brands.