Internet ablaze over airing of childbirth show

China's first live television airing of the birth of a child on Friday, which included footage of a cesarean section and a baby covered in blood, has sparked intense criticism online.

The show, called Laiba Haizi, or Come On Babies, was produced by Shenzhen Television and recorded women in labor at the Obstetrics and Gynecology Hospital at Fudan University in Shanghai.

The first episode on Friday night featured three women in labor, with one screaming and pulling her hair during an delivery. For another woman, after the cesarean section, the midwife holds the blood-covered newborn up to the cameras.