Jaguar's joint venture integrates services

With their sights set on long-term development in China, Jaguar Land Rover and its local joint venture Chery Jaguar Land Rover Automotive Co Ltd announced the establishment of their integrated marketing sales and service organization on Friday.

The sales organization is jointly managed by both sides' sales and marketing divisions. It will be responsible for the development and distribution of the Jaguar brand, Land Rover brand and Chery Jaguar Land Rover's local brand in China.

Lu Yi, chief of staff at Jaguar Land Rover China, was appointed president of the sales organization, and will report directly to Bob Grace, regional president of Jaguar Land Rover Greater China, Chery Jaguar Land Rover President Chris Bryant and Deputy President Zhu Guohua.