Tourism slump signals room for improvement

Beijing has vowed to come up with more promotions to attract European tourists to the city.

Local authorities said they would increase tourism drives in targeted European countries after a less than satisfying performance of inbound travelers to Beijing.

"To further enhance the city's travel promotion to the rest of the world is like extending an invitation telling the world that we would love to have you in Beijing," said Zhang Jing, head of the image and marketing promotion department of the Beijing Tourism Development Commission.