TV show spurs taste for hidden delicacies

One of the least popular products offered by online shop owner Zhang Xiaowei in Lhasa, capital of the Tibet autonomous region, is being snapped up by thousands thanks to a popular food documentary.

Zhang's shop at online retail platform Tmall sells a variety of products from the depths of Tibetan forests, including saffron and Chinese caterpillar fungus.

But honey from Nyingchi in Tibet had gone almost unrecognized, to Zhang's disappointment.